PPM Benin Strengthens its Ties with the Anastasis Health Center in Cotonou

During September 2025, the PPM Benin1 team at the Syaro agency strengthened its relationship with the maternity ward of the VH Anastasis Health Center in Cotonou, with the aim of building local prescriber loyalty for its flagship products, Gynomax and Kinafon. The initiative, supervised by Dr. Olivier Sambieni and Ms. Brigitte Togbe, aimed to increase the prescription of all products marketed by PPM in Benin, while highlighting the range's competitive advantages over the competition.

During this initiative, the main focuses were a reminder of the characteristics of Gynomax and Kinafon, as well as a brief training session focused on their value for money compared to other players in the pharmaceutical market. The activity took place in a friendly atmosphere, enhanced by a snack offered to participants and the distribution of gadgets, demonstrating PPM Benin1's commitment to creating a climate of trust and appreciation among local medical staff.

The Managing Director of the Syaro agency, Mr. Angelo Sehou, emphasized the strategic nature of this approach to consolidate the company's presence in the Beninese market, focusing on proximity and ongoing training for prescribing healthcare professionals.